Project:
STORIES THAT TRANSFORM: Creativity for a Better Future CRV
Type:
We believe in the power of stories to transform perceptions and drive action. Through videos, animations, and visual narratives, we give voice to complex realities, such as that of an Indigenous community facing loss and challenges in health, culture, and territory.
We worked with the Ministry of Health to craft a compelling story about the process of medical certification, highlighting its importance and impact. Our purpose is to inspire solutions and connect audiences with opportunities for change because storytelling not only informs but also builds a better future.
Credits
Design & Animation: Rulobrothers Studio
Creative Director: Paulo Riaño
Art Director: Ricardo Riaño
Designers: Vladimir Infante, Ricardo Riaño, Julián …
2D Animators: Satiago Sanchez, Vladimir Infante, Pablo Riaño.
Cel Animators: Amy Charlick, Josh Parker, Julia Simas, Dennie Bright
3D Generalists: Matt Redding
Process
We decided to create two different environments to tell the story, the first one in color to provide the general information and the second one in black and white to give more allusion to the story that was created for the example.
“the process was to keep a palette of blacks, whites and grays in each character, and for the animation was to make slow camera movements to give each scene more impact and generate a little more emotions to the story that was being told, including some textures like a grainy texture to give it that extra old movie feel."
