Project:

Blanco_y_Negro

Type:

DESIGN

We worked for the Ministerio de Salud with the purpose of being able to tell a story about the process of the medical certification of deaths at home within the framework of the Colombia Rural Vital Strategy, thanks to this we were able to explore a black and white environment and concept, making a change of pace to what has been worked on, with the use of grey, black and white colors to highlight each character and each part of the story.

Credits

Design & Animation: Scholar
Creative Director: Chris Finn
Art Director: Hana Yean
Managing E.P.: Kirsten Noll
Head of Production: Nicole Smarsh
CG Supervisor: Tim Hayward
Sr. Producer: Seth Gantman
Designers: Vladimir Infante, Ricardo Riaño, Julián …
2D Animators: Satiago Sanchez, Vladimir Infante, Pablo Riaño.
Cel Animators: Amy Charlick, Josh Parker, Julia Simas, Dennie Bright
3D Generalists: Matt Redding
Storyboards: Jasper Yu
Media Manager: Adrianna McKinley

Agency: Doremus

"We created two unique design styles to contrast Hannah’s fantastical imagination with the real world. One that felt “grounded” and reminiscent of the previous campaigns and another that allowed us to push the visuals to a vibrant and textured place fit for our exotic underwater setting."

“Hannah has a special place in our hearts: we've developed her character and watched her grow and take many adventures over three campaigns. Her look changes a bit every stage as she grows up, but she always has her big red glasses and her eyes sparkling with wonder."

Process

“It was a natural progression to add more details to this third piece. While maintaining the clean graphic style, we added gradients and textures in this round to take a step forward with the design style."