E2050 STATE POLICY INSTRUMENT

Project:

Type:

3D, Brand Identity

At Rulo Brothers SAS, we are proud to have collaborated with the World Resources Institute (WRI) in creating graphic resources for the e2050 project, a cornerstone of Colombia’s long-term climate strategy. This initiative aims to position itself as a true State policy instrument, paving the way toward a sustainable future.

The e2050 vision combines efforts in science, technology, and innovation, fostering collaboration between public and private sectors. Our work involved producing videos, illustrations, and animations that not only informed but inspired diverse audiences, connecting them with the project’s transformative goals and impact.

At Rulo Brothers SAS, we understand that effective visual communication is essential to driving initiatives like e2050. Our commitment is to continue crafting creative tools that turn ideas into actions and messages into real change.

Credits

Design & Animation: Rulo Brothers Studio
Creative Director: Rulobrothers Team
Designers: Vladimir Infante, Ricardo Riaño, Julián …
2D Animators: Satiago Sanchez, Vladimir Infante, Pablo Riaño.
3D Generalists: Paulo riaño
Storyboards: Rulobrothers team

Process

“For the creation process of each scene, we took into account the information that was being provided in this case, the combination of the environment with the state policy of Colombia, thanks to this we can see illustrations of environmental type and items that allude to the policy."

“We decided to use three different animation methods in this video, the first one was 2D animation, the second one was 3D animation and the third one was the union between animated graphics and images and videos according to the story that was being told."