Project:

PROYECTO COLOMBIA RURAL VITAL

Type:

DESIGN, EDITORIAL, ILLUSTRATION

This study describes the development and implementation of the Colombia Rural Vital (CRV) strategy, developed as part of the Data for Health Initiative by Bloomberg Philanthropies. In Colombia, one of the purposes of this initiative is to address the systematic under-registration of vital events (births and deaths) in rural areas with difficult access to institutional healthcare services, and which also have a presence of ethnic communities

Credits

Cliente the Colombia Rural Vital (CRV)

Creative Director  Paulo Riaño

Brand Design  Ricardo Riaño – Paulo Riaño

Diagramming  Manuel Lopez – Ricardo Riaño – Vladimir Infante 

Illustration  Ricardo Riaño – Paulo Riaño – Julian Cortes – Vladimir Infante  

 

PROCESS

Identy
ilustracion 1_U1
IMG_U1
ilustracion-2_U1
ilustraciones-6
ilustracion-1_U1
ilustraciones-1
IMG2_U1
ilustraciones-3
ilustraciones-4
ilustraciones-5
ilustracion-3_U1
ilustraciones
illustration

Illustrations are immersive elements that bring life and meaning to visual contexts.

In our creative process, we employ an advanced technique of rotoscoping alongside fluid lines and textured brushes to deliver unique and captivating illustrations.

04_RURAL_VITAL_U2-
03_RURAL_VITAL_U1-
02_RURAL_VITAL_U1-
01_RURAL_VITAL_U2-
01_RURAL_VITAL_U1_
Editorial

Imagine your ideas coming to life

through carefully crafted design, where each element has a purpose and specific function.

PDF Module 1

 

Composing creatively with text is about capturing the attention and interest of the audience effectively. Every detail, from the layout of the text to the choice of typography and use of images, is strategically combined to create publications that are not only visually appealing but also easy to read and understand.

 

 

Characteristics

Letter size

Vertical format

Interactive and printed document