Project:
PROYECTO COLOMBIA RURAL VITAL
Type:
This study describes the development and implementation of the Colombia Rural Vital (CRV) strategy, developed as part of the Data for Health Initiative by Bloomberg Philanthropies. In Colombia, one of the purposes of this initiative is to address the systematic under-registration of vital events (births and deaths) in rural areas with difficult access to institutional healthcare services, and which also have a presence of ethnic communities
Credits
Cliente the Colombia Rural Vital (CRV)
Creative Director Paulo Riaño
Brand Design Ricardo Riaño – Paulo Riaño
Diagramming Manuel Lopez – Ricardo Riaño – Vladimir Infante
Illustration Ricardo Riaño – Paulo Riaño – Julian Cortes – Vladimir Infante
PROCESS
Identy
illustration
Illustrations are immersive elements that bring life and meaning to visual contexts.
In our creative process, we employ an advanced technique of rotoscoping alongside fluid lines and textured brushes to deliver unique and captivating illustrations.
Editorial
Imagine your ideas coming to life
through carefully crafted design, where each element has a purpose and specific function.
PDF Module 1
Composing creatively with text is about capturing the attention and interest of the audience effectively. Every detail, from the layout of the text to the choice of typography and use of images, is strategically combined to create publications that are not only visually appealing but also easy to read and understand.
Characteristics
Letter size
Vertical format
Interactive and printed document