Previous
Next

Project:

Proyecto PDF PRUEBA

Type:

EDITORIAL
With the third iteration of Hannah’s story, it was time to take her and her classmates on an exciting new adventure to rebuild the world. This time, we dove deep underwater as Hannah and her friends traversed through coral landscapes, rescued a turtle, and even passed on her sea creature research to the next generation. Visualizing Hannah in multiple stages of her life allowed us to highlight different levels of LEGO Education products while utilizing the strengths of our design and animation team to portray the nuances of her growth. Once again, we leaned into a mixed-media style that combines colorful 2D animation and CG product-accurate LEGOs. Hannah is a fearless leader and reminds kids to learn through failure, adventure, and play. We can’t wait to see what Hannah will do next…

Credits

Design & Animation: Scholar Creative Director: Chris Finn Art Director: Hana Yean Managing E.P.: Kirsten Noll Head of Production: Nicole Smarsh CG Supervisor: Tim Hayward Sr. Producer: Seth Gantman Designers: Kiron Bosworth Robinson, Kyle Fewell, Emilie Musczczak, Nick Nazaro, Siena Mae 2D Animators: Nilsson Cajamarca Agudelo, Duncan DeMichiel, Michael Cafarelli, Madison Kelly, Kenny Kerut, Susie Scheer, Aly Tain Cel Animators: Amy Charlick, Josh Parker, Julia Simas, Dennie Bright 3D Animators: Han Hu, Bill Rodgers 3D Generalists: Matt Redding Storyboards: Jasper Yu Media Manager: Adrianna McKinley Agency: Doremus

"We created two unique design styles to contrast Hannah’s fantastical imagination with the real world. One that felt “grounded” and reminiscent of the previous campaigns and another that allowed us to push the visuals to a vibrant and textured place fit for our exotic underwater setting."

Process