Project:
PROYECTO WRI
Type:
The Colombian Low Carbon Development Strategy towards 2050, or E2050, is an ambitious commitment by Colombia to achieve carbon neutrality and climate resilience by the year 2050, aligning with the objectives of the Paris Agreement. In this context, a virtual course has been created, structured in several modules, which seeks to educate and empower citizens about the importance of this strategy and how to contribute to its implementation. This program ranges from the basic principles of climate change to concrete mitigation and adaptation strategies, providing participants with the knowledge and tools necessary to promote a sustainable and resilient future for the country.
Credits
Cliente WRI Proyecto 2050 Pathways
Creative Director Paulo Riaño
Brand Design Ricardo Riaño
Diagramming Manuel Lopez – Vladimir Infante – Ricardo Riaño
Illustration Julian – Vladimir Infante – Ricardo Riaño
Animation Santiago – Vladimir Infante
Style Direction Javier Mendoza
Pedagogy Gloria Paulina
Pedagogy Advisor Juliana Echeverri
PROCESS
Identity
illustration
This project stands out for its use of illustrations
themed around climate resilience and carbon neutrality, employing a warm color palette
Editorial
To complement the visual appeal of the illustrations
we applied meticulous editorial layout techniques, opting for clean and clear compositions
PDF Module 1
With two and three columns that integrate the illustrations harmoniously, thus facilitating a cohesive and aesthetically pleasing reading experience
Additionally, an innovative aspect of our materials is their interactivity; the designed PDFs are interactive, significantly enhancing the user experience by making the reading more enjoyable and encouraging deeper interaction with the content.
Characteristics
Letter size
Vertical format
Interactive and printed document